🎬 UGC creator & social media manager

Content people actually want to watch.

I turn everyday moments into scroll-stopping content, combining aesthetic visuals, natural storytelling, and a fun, approachable energy that helps brands stand out and feel human.

See my work Slide into my inbox 💌
Hand fidgeting with a Stimara magnetic fidget tool beside a glowing keyboard
focus mode 🧲
Boadicea the Victorious perfume bottle against illustrated yellow florals
scent szn ✨
Hand dipping a chip into Heinz Truffle Mayo beside loaded fries
🎬 shot · edited · posted ✨ UGC that converts
Grüns✦Next♥AG1✦Zara♥Dr Squatch✦Perfumer's Choice♥Barker Shoes✦BooHoo♥Eden✦MyInfluencer.AI♥Either/Or✦Game Vault♥Milton Lloyd✦

results that speak for themselves 📈

brands I've created for ✨

01 · What I do

02 · Case files

The deep dives

Three partnerships, the brief and what I made. Tap any reel for sound 🔊

Paid social & retail

Naked Wolfe

Statement footwear brand with a flagship on London's New Bond Street

Brand goal

Create performance creative for paid social campaigns and boost footfall to the brand's new New Bond Street store.

What I made

Scroll-stopping paid social ads for the summer sale, plus a store tour and product close-ups that give people a reason to visit in person.

Black chunky platform sandal with a 50% off summer sale overlay
Orange wolf-head logo on a bright yellow wall inside the Naked Wolfe store
Close-up of a Naked Wolfe shoe label with the wolf-head logo
Meta ads

True Classic

Men's essentials brand built on the perfect-fit tee

Brand goal

Create high-converting, on-brand performance creative for Meta Ads.

What I made

Multi-creator UGC video ads and review-led statics that show the fit on real people and put bundles front and centre.

Stack of folded True Classic tees under five gold stars and the line The Perfect Fit, Every Time
True Classic static ad: four people in plain tees under the line The T-shirt she wants you to wear
Grid of men in True Classic tees with a Bundle and Save end card
Creator programme

Celladix

Korean skincare brand growing in the US

Brand goal

Set up and manage a UGC creator programme for organic and paid social.

What I did

Built and ran the creator programme: recruiting and briefing creators, then turning their routines, how-tos and reviews into content for organic and paid social.

03 · The feed

Scroll-stopping, on brief

From BBQ beanz and glow drops to fine fragrance and fashion: content with a playful, polished touch and thoughtful details.

Hand dipping a chip into Heinz Truffle Mayo beside loaded fries
Food & drink

Heinz

Meal-hack UGC for Heinz BBQ Beanz and Truffle Mayo, made to stop thumbs mid-scroll.

Vitamasques gel cream and bronzing drops with a glowing freckled face
Skincare

Vitamasques

Sun-kissed beach UGC for the glow range: lip oils, bronzing drops and gel cream.

Green Sapphire perfume bottle among dark green leaves
Opal perfume bottle on dark velvet with gold lettering
Heroine perfume bottle surrounded by purple and green florals
Fragrance

Boadicea the Victorious

Luxury fragrance creative with rich colour and texture, from Green Sapphire to Opal and Heroine.

Pastel Bloom & Wild bouquet in a pink vase by a sunny window
Gifting

Bloom & Wild

Talking-to-camera gifting UGC: the perfect present for a new mum, straight through the letterbox.

Woman laughing in a red ruffle Boden maxi dress on a rocky coast
Fashion

Boden

Creator-led city break styling and bold, colourful womenswear, built to sell the new season.

Woman in a red boohoo tracksuit and sunglasses on a city street
Fashion

BooHoo

Creator try-ons and day-to-night styling that turn one jacket into a week of outfits.

04 · Pricing

Simple pricing

Pick a starting point or let's build something bespoke. Every brief is different, so I'll always send a tailored quote.

UGC

UGC video

from £125 per video

  • Short-form video for TikTok and Instagram Reels
  • Natural, story-led content that feels human
  • Delivered raw and fully edited
  • Made to stop the scroll and drive sales
Get a quote
✨ ongoing support Monthly

Social media marketing management

from £1,199 per month

  • Day-to-day social media management
  • Always-on, UGC-style content that keeps feeds fresh
  • Repeatable formats that build a loyal audience
  • Minimum of 10 posts per month (videos and statics)
Get a quote
Bespoke

Custom quote

tailored to you Let's talk

  • UGC and social media packages built around your goals
  • Bundles of videos, campaigns or one-off projects
  • Flexible scope to suit your budget
  • A tailored proposal for your brand
Request a custom quote

05 · Good to know

Quick answers

Who are you and what do you do?

I'm the UGC creator and social media manager behind Reel Friendly. I turn everyday moments into content people want to watch, for brands including Naked Wolfe, True Classic, Celladix, Heinz, Boden, Bloom & Wild, FIFA and Vitamasques.

What services do you offer?

I create scroll-stopping UGC and run social media marketing for brands. That means short-form video for TikTok and Instagram Reels, delivered raw and fully edited, plus always-on social content and day-to-day social media management that keeps your feeds fresh, your audience engaged and your brand growing.

What results have you delivered for brands?

I grew Grüns's organic reach by 250%, cut True Classic's cost per acquisition (CPA) by 45% and onboarded more than 1,000 creators into Celladix's UGC programme.

Which industries do you create content for?

I've been creating content for a very long time, so I have experience across pretty much every sector. Recent work spans food and drink, beauty and wellness, skincare, finance, lifestyle, hotel, restaurant and tourism brands.

What do I get from a UGC project with you?

You get a ready-to-use library of raw and edited videos and images to use across social media and your wider marketing, plus ongoing content and community management if you need it.

How much do you charge?

UGC videos start from £125 per video, and social media marketing management starts from £1,199 per month for a minimum of 10 posts (videos and statics). If you need something different, I'll put together a custom quote built around your goals and budget.

How can I work with you?

Send me a message through the contact form at the bottom of this page with your brand, your product and what you'd like to create. I'd love to hear from you!

Let's connect

hey! 👋

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Orange wolf-head logo on a bright yellow wall inside the Naked Wolfe store
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